Skateboard League Opens ’11 with ESPN Coverage
Created last year by MTV personality, former pro skateboarder and entrepreneur Rob Dyrdek, Street League has tried to cast skateboarding as a compelling, drama-filled competition that can appeal to a mass audience.
Changes to this year’s tour include an increase in prize money to $1.6 million, a public fantasy league with a chance to win $10,000 and a live Sunday afternoon broadcast on ESPN (4-6 p.m. ET). (more…)